Sigge - a mascot for 230 hotels

Character redesign of mascot for Scandic Hotels, the biggest hotel chain in the Nordic region with 230 hotels in seven countries.

We were asked to redesign their current mascot who felt a bit bland.
So we designed a hedgehog who's full of energy and pranks with huge furry hair, always smiling and inviting children and families to the hotels.

I redesigned the mascot and did lots of illustrations of Sigge doing fun things like eating pancakes!
This was done in collaboration with another consultant who handled the customer dialog and some art direction.

Vector art